Cindi Myers had this in her weekly newsletter:
A survey conducted at BEA by Zogby International for Random House sought information about the book-buying habits on Americans. Pollsters surveyed 8000 adults. Among their findings:
82% said they prefer to curl up with a printed book over using the latest in reading technology. Women (85%) are more likely than men (79%) to say they prefer reading printed books. Reading printed books also has greater appeal among older respondents, although it is by far the preferred method among all age groups.
11% of respondents said they are comfortable reading books in other formats, such as online or with an e-book reader or PDA. Men (13%) are more open than women (8%) to reading books in other formats, as are 13% of those younger than age 30, compared to just 6% of those age 65 and older.
43% of respondents said they “somewhat often” head to the bookstore with a specific book in mind, while nearly as many (38%) “very often” head to a bookstore with a particular book in mind.
77% said that when they go into a bookstore for a specific book, they sometimes make additional, unplanned book purchases.
For 48%, the first thing that draws them to a book while browsing in a bookstore is the subject, followed by the author (24%) and the book’s title (11%).
When asked about their most recent book purchase, 43% said the book’s subject was the most important factor, followed by the author (29%) and a good recommendation or word of mouth (11%).
When asked what makes them want to buy a book, 60% said suggestions from friends and family members, while nearly half (49%) said they are influenced by book reviews.
You can read all about the survey at http://www.zogby.com/news/ReadNews.dbm?ID=1513
You can sign up for Cindi Myers newsletter — lots of good market information, especially for Romance — at her web site.
What I do on Twitter
June 6, 2009For those who don’t know, Twitter is a social media site where folks exchange conversation, ideas, and — most importantly for me — information.
I’ve been spending a lot of time on Twitter, finding out more about publishing, writing, markets, and agents. I’ve also been sending this information to my Twitter followers.
For those who use Twitter, you can follow me at @BJMuntain. For those who’d rather not, I’ve now set up Twitter here on my blog. If you look to the right of this blog, you’ll see my 5 latest tweets, under the heading Writing and Publishing news from Twitter.
Now, not all my tweets will be about writing or publishing, but most will. I post about 20 tweets per day, so there will be a lot of information.
I will, of course, still update this blog — I’ve actually been updating it more since becoming active on Twitter. It’s a lot easier to find the types of news I like on Twitter.
I hope you find this new source of news useful!